Yes, for most people the best price point is $1,000-$1,500. You can get a fantastic bike for that much. The more you spend, the more you start to shave off grams. For me, it makes no sense to spend $6,000 on a bike because I need to lose 30 pounds anyway. But for intense, dedicated athletes, a top line bike makes all the difference. Plus, if it's what you love, why not?